Local SEO – is the best way to increase your website traffic (visitors) for startup companies in Dubai.
Local SEO Strategy & Search Engine Optimization (SEO) – is an optimization operation for the Search Engine Algorithm in order to enhance and increase website traffic from Search Engines. Search Engines checks content that contains your website pages and sets an index for them. SEO means making your website pages more likely to get a higher rank. Smart Ranking Algorithms, powered by Artificial Intelligence, will check the relevancy of your content and define the list to deliver and for their users the best experience and solve or answer on a required topic. Your rank via Search Engines (such as Google, Bing, Yahoo, etc.) will depend on key factors like Content quality and relevancy plus keywords. What are Search Engines paying attention to when they define your position in Result Pages?
- Domain name and authority
- Keywords in title, description URL, and in text
- Content quality, relevancy, and uniqueness
- Content size (bigger-better)
- Mobile-friendly site
- Indexability
- Backlinks amount from other websites
- Site loading speed
- Content recency
- Secure website (HTTPS)
Local SEO Strategy is an essential part of the strategy for your startup company which operates regionally and it’s a process of optimizing your content on website pages for local businesses to increase your visibility on Search Engines.
As many as 46% of all Google searches are local (Statistic sourced by Chatmeter.com for 2020)
Here you need to pay attention to SERPs individual specifics in different regions and adapt it for your local customers and their requests and here are short tips on how to achieve your business account for local search:
Create content around local news and events with popular for your region keywords.
Create a Google My Business account (GMB).
Reviews via a wide range of different platforms.
Company account in online and offline maps with relevant and update information.
Dedicate a new page for each of your services or products with a keyword subdomain name.
Social Media success campaign.
Build a strong promotion program that includes paid ads and active and effective Social Media handless and strategy.
It’s very important to improve your startup company in search engines in your local region to not miss your client, who is searching for a certain type of company in a specific area or looking for local information. In order to deliver more local leads, your business website should contain 2 languages: English and local language for this territory, then your website will be closer to the people, they will trust you easier and engage with your company. It is based on regional and national seeker behaviors, and it will top up your website in the Local Search Engine Result Page (SERP) and it will increase your traffic and engage customers around your location.
Therefore, when you are using different development tactics to grow your startup company, pay more attention to local Search Engine Optimization, it offers a great opportunity for your business to engage more clients or consumers in your country. Take care about reviews because if affecting your rank in any Search Engine, to be on top of any result page, you have to get more good reviews as much as you can (for example pop-up notification with a request to rate your app or website. Build a good reputation, become known inside your region, which’s super important for a startup company and small businesses with a short budget, and after delivering your company around the world.