Creating brand identity and brand character is one of the most important components for companies and businesses. It helps to define your business and build clear understanding about your company. Brand character builds values and establishes consumers’ opinion about the company. It gives completeness to your brand and distinguishes you from your competitors and makes your brand unique. Audiences will recognize you from your brand and associate your service or product with your brand. It’s a connection between your business and your customers.
creating brand identity with right character for your brand attracts customers and makes them trust your company. Your brand says what are your values. Essentially, your brand is your product personal identity and your promise to your customers. Brand helps your company to be recognizable for your audience, will associate your brand identity with your service or product and build connections between you and your customers. Brand creates an experience which will promote your company for engaging with a client.
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception”
– Ashley Friedelin
Brand identity isn’t just a logo or product, it’s a charisma, identity, character and leadership traits. You have to ask
yourself simple questions to understand your brand character: What do you want customers to feel about your brand? Which words can describe your service or product? Which category of people do you want to attract? What are your favorite things in your brand? …and etc. What defines your brand?
Creating Brand identity includes in itself:
That’s the first thing, which your customers will see, when they will meet with your company, explore your product, see your ads on the street and etc. Clear and creative logos come first. Logotype is a core of your brand identity. That’s the central and the most essential part of your brand. It should be very simple and recognizable, then customers will get positive experience from it and engage with your brand. On all your ads, website, software, products etc. logos should be in visible places as much as possible. It might be a memorable symbol, icon or just your company name, which will help your audience to visualize and recognize your brand. Logo is your brand signature.
Clearly define colors for your brand and logo. Choose a clear core colors or colors combination for your brand, select a right
color contrast for your web and online products. All colors from your palette must match with each other, colors should be not dirty and not much contrast with each other. You can choose from 1 to 4 primary colors. These colors should show your character, emotion and energy. Secondary colors will be on your background materials or shade. They have to look beautiful, match with the main colors, but don’t grab all the attention from them.